Hi All, I've got a site with over 3000 products and everything I've read so far points towards creating 1 Ad Group (and its relevant keywords) per product. So does that mean I'd need to create 3000?! Surely not! Or do I create a few Ad Groups for specific products? I must tell you that after reading Brad Callen's 'Google Adwords made easy' I'm *beginning* to get to grips with this but the issue of working with so many products perplexes me! Hope you can help Sarah
use multiple ad groups for similar products. you also can divy up campaigns a bit to regulate more of the costs on unlike products. for instance, the best sellers out of the 3000 products ought to have a higher budget than the weaker ones.
Sad as it may seem, ultimately that's what you would need to do. Consider the fact that each product is different, so it should have a different ad and thus different ad group. For example, even though you may sell 3000 DVD players, each one is a different brand, model, color, etc., and you would want to highlight that in your ads.
Thanks for that. I'll think I'll start with best sellers and knuckle down to some hard work, I expect this could take some time! Thanks guys. Now I'm off to find some keywords and do some more reading. Anyone know of a good keyword research tool. I've started using Googles own and it seems ok. What do you think? Sarah
Yep, I break them into categories and the use dynamic keyword insertion in the ads to make them relevant. There is software out there now that could produce 3,000 adgroups for each product quickly too.