Hi, I have a webshop, where I have Google Analytics set up. I have also activated ecommerce and set up the ecommerce tracking code on my exit page. However, I can only see the amounts of the orders. Isn't it possible to click on the specific order and see where they came from (referral)? E.g. a keyword on Google or adwords? And how long time they were on the site before ordering? Hope you can answer on that! Thanks!
You have to create Goals and Funnel Setup for your Analytics Profile then You can track Your conversion, and know where to come organic or paid, which country, which keywords, average time visit on site, about everything. Remember you can add 20 goals for your 1 Google Analytics Profile.
You have done everything right here and as Marcus mentioned setup goal conversion on analytics and you will get pretty much of idea about it.