I currently run a newsletter focused on general marketing, but it only has 11 subscribers. I’ve been using an ebook as a lead magnet, but it’s not bringing in many new subscribers. I regularly post on Twitter and Instagram to promote it, but growth is still slow. I also prefer not to show my face. Are there any other strategies I could try to boost my subscriber count?
Try to connect with niche bloggers, fellow newsletter creators, or Telegram channel owners and swap shoutouts to reach new audiences. Use targeted ads - a small budget for Facebook Ads or Twitter Ads can help drive growth. Try different forums - even here, or reddit, quora.
Maybe try collaborating with other creators or running a fun giveaway, sometimes a little community vibe can spark interest without you needing to be the face of it.
Email newsletters are on the way out - people know that in the past they've signed up with good intentions but never read them and so now they know not to sign up.
If you're looking to boost your newsletter's growth, MGID could be a great option. They have a powerful advertising network that can help you reach a broader audience without showing your face. You can target specific demographics and interests related to marketing, which could help attract more subscribers to your newsletter. In addition, you could experiment with other lead magnets, like exclusive guides or webinars, to see what resonates best with your audience. With the right strategy and targeting, MGID could really help drive more traffic to your newsletter!
To boost your newsletter subscribers without showing your face, start by revamping your lead magnet. Throw in some interactive tools like templates or checklists, or even drop a mini-course that actually gives value. Use Twitter and Instagram by repurposing content into bite-sized, shareable posts, and don't sleep on those niche hashtags. You could also try a referral program where current subscribers get rewards for bringing in the new blood. Partnering with influencers or writing guest posts for popular blogs is another solid move to expand your reach. Oh, and make sure your sign-up page is SEO-friendly and maybe experiment with a couple of small paid ads to boost traffic to your newsletter.
IMO you’re on the right track with your newsletter, but I get that growing those subscriber numbers can be a bit slow, especially if you’re just getting started. There are definitely a few strategies you could try to boost your growth without having to show your face! First off, since you’re already using an ebook as a lead magnet, it could help to make sure the ebook is really appealing to your target audience. If it’s too general, people might not feel like they’re getting enough value from it. Maybe consider splitting it into smaller, more specific downloadable pieces—like a mini-guide or a checklist—that would attract different segments of your audience. People are more likely to sign up for something they think will give them instant value. In terms of promotion, have you tried collaborating with others in your niche? Guest blogging, or getting featured in newsletters or podcasts from people with a similar audience could help get your name out there. You don’t have to show your face, but you could share your expertise by contributing content that links back to your newsletter. Cross-promotion can be a great way to reach people who are already interested in marketing content. Another idea is to experiment with paid ads. You don’t need to spend much at all—maybe try a small budget on Twitter or Instagram ads targeting people interested in marketing. A well-targeted ad with your ebook as a freebie could help pull in more subscribers, especially if you use eye-catching visuals (no face needed!). Since you’re already posting on Twitter and Instagram, you could also try using those platforms more creatively. Maybe run a giveaway or a challenge where people need to subscribe to your newsletter to enter. It’s a quick way to boost engagement and get more eyes on your content. Lastly, you could consider offering a sneak peek of your newsletter content through email teasers or blog posts that give value upfront, which could persuade people to subscribe for more. Showing people exactly what they’re missing out on might give them that extra nudge to sign up. It might take a little time, but consistency and experimenting with different strategies will help. Just keep at it.