I been reading this forum, and people are talking about creating contents that are relevant to their niche. But I run a free classified ads site http://www.jihoy.com, in terms of contents, it's all over the place. I am just starting out, so any type of postings are better than no posting. Vast majority of ads are work at home, which doesn't pay very well. Maybe I should try to get more related to like cancer, insurance, loan, etc? http://www.jihoy.com/post/1436 http://www.jihoy.com/post/1457 http://www.jihoy.com/post/1214 Not sure, that seems like a huge pain to optimize SEO for every category. I am newbie at this, so I place ads all around my listings.