Hello! I was just wondering how to know what a good bid is on adwords. I started at $1 per click and ended up at $3 per click just to keep the top spot in the search engine. Will it keep going up? Thanks for any help, I just don't want to keep paying more and more to stay in the 1-3 ranking.
There are many things you can do to optimize your Adwords account and drop the cost per click. If your account is setup poorly and there is low quality score, low click through ratio, then yes, it can keep going up. Google rewards good ads and Adwords accounts while punishing sloppy accounts. This is why optimization is so key and proper management is crucial and worth paying for in a lot of cases. If you need help with your account, PM me and I can give you an analysis.
You must get a better QS and a better CTR to reduce your CPC.If you don't the price will sure go up. With improving your campaign you can get a 0.30-0.50 dollars clicks very easily and that is about 0$.50 less than you are paying now. Do you know how to get a better QS and CTR?
There is no set price of what a bid should be across AdWords. It will vary from industry to industry and from keyword to keyword. You have to do a lot of testing and monitor your spending. If your conversion rates aren't high, it would be very easy to overspend and lose money. The people above are correct when they are mentioning the need to improve your quality score and click through rate. If your ads are just taking up space, Google will slap on a higher price. It is meant to reward advertisers that provide what the searchers and looking for, but really its more of a cash grab for Google. They decided that if they aren't getting enough money from you through click volume, they'll just overcharge each click to balance it out.
I have started with .50 cents per click for an education domain campaign but I am not getting any clicks for the past 2 days. Do I need to increase the per click cost or there is some other trick too. Please reply.
There is no way by which anyone know how much your competitor is bidding but with high quality score and high CTR you can bring lots of traffic with less cpc amount.
Under the old system, if they don't like your campaign, your min bids will go sky high. If they like your campaign, your bids will drop. The big determining bottomline is, does google make money from your account within their minimum parameters. If they dont' it's considered a waste of their resources and they won't tell you where to go, but will not show your ads anymore.
I don't think that increasing the cost per click will be a better idea, instead, improve your ad quality and refine your keywords.