AM BRAZILIAN AND NEED A LOT OF HELP. HAVE A BLOG WITH MORE THAN 27 THOUSAND VIEWS BY THE NUMBERS DOWN MORE CLICKS ONLY 350 IN ADSENSE. NOW A COLLEAGUE MY HAS 16 THOUSAND VIEWS AND MORE CLICKS 1700. IE'M HAVING MORE CLICKS AND LESS VISUALIZAĆES. SOMEONE CAN SAY ME WHERE AM missing?
You gave way too much info for us to determine this. Both sites looks great! Even if you were American, we have no idea.
I have a site with on an average click 1 per 100 page view. So I faced the same things like you. 1700 clicks from 16000 page views is seem to me absurd??? May be use any tricks or manual process to click, and it is illegal.
First at all, what is your main traffic source? If your main traffic source is SE traffic, then you might consider to play around with your ads size, placement and colour
You should not compare two sites based on adsense stats. Different niche sites have different ad CTR. In some cases it is no more than 1% while in some it can be as high as 7-15%. It also boils down to your visitors. Some feel more interested in text ads while other like to interact with animated ones. I suggest you test different ad placements and try different ad sizes. Don't predict that an ad will perform better than the other simple use both at different times and compare the results. Keep the one that shows better CTR and your site visitors are fine with it too.
To Increase your clicks simply remove your ads from sidebars and headers .Put them in your content.You will definitely see a massive increase in your clicks.
you always target related visitor and always create keyword specific article if you abide by this rules ...i am sure it will be a great way to increase your profit thanks
You can use some tools, if you fell for helping. Such as SEMRush, VisualThesaurus, PPC Campaign Builder etc.
A little known fact for you all, the harder the user clicks on the advert the more it'll pay. If you can find a way to tell your visitors to click the adverts harder (be careful not to tell them to actually click the ads as that would be against AdSense ToS) then you'll see your earnings rocket.
This means your site visitors are not interested in Ads shown on your pages. Audience does not match with ads. Also you can do some different formats to increase a bit. send me your URL I may help. Some of my sites got %30 - %40 click rate. Never had less than %5.
try testing some stuff out and changing ad units around. You need to change things up every few months. You can send me the URL as well and I'll try to help out.