How do I improve this landing page?

Hi guys, I've just upgraded a landing page from http://www.cgpropertyclaims.com/ to http://dev.cgpropertyclaims.com/, and I was hoping you guys would have some feedback on any more improvements I could make.

Cheers,

Luke

 

What's this got to do with adwords?

 

i guess coz I designed it specifically for an adwords campaign and couldnt find a better forum for it

 

I think the page looks nice, but you may have too much space taken up by your "Big Pink House" I always like the first conversion button or forum to be in the fold(visible) when you load up the page. That graphic is so large it takes up a huge part of the page and will reduce conversions. Hope that helps a bit. Good luck.
-Patz

 

aesthetically it looks good...

but there is way to much text to read. Sum it up and get your message across with less words. The entire page should be no longer than 2 scrolls and the form you want them to fill out should be above the fold.