Can someone please give me some advice on how to improve my CTR? I am currently running at around 0.5%. Before starting off my campaign I anticipated around 2%. Does this seem reasonable? Or should I expect more.
"I want to increase my clickthrough rate (CTR)." Focus on ad quality. Attract more clicks by refining your ads, and eliminate extra impressions by choosing highly targeted keywords and placements and using negative keywords. Source: http://adwords.google.com/support/bin/static.py?page=tips.html
Thanks for the links GuyFromChicago. I think that I have done the best I can with my keywords, negative keywords and the ads convey what I want them to. Maybe they are not that keyword strong! Although wont I draw in more targeted audience that way?