How do I get Google Adwords to display my ad whenever / however 1 word is used?

I Specialize in ReportSmith Training and Consulting. So whenever someone serches for ReportSmith I want to show up. So if they search for "anything ReportSmith" and/or "ReportSmith anything", I want to show up. Just like my Keyword was *ReportSmith* (* being a wild card). I have a Broad Match ReportSmith keyword but I don't show up if you search for "bla bla bla ReportSmith".

Any Ideas?

 

I see lots of people are using the same keyword "ReportSmith" which one is yours?

 

Could be budget related.

If it's not and you want to ensure you show for variations of your keyword add them all.