How do I get better targeted ads for my page?

Discussion in 'AdSense' started by infohigh, Mar 15, 2007.

  1. #1
    Hi,

    I'm a newbie, so I'm sorry if this is a stupid question. My site is new, but I've some traffic going to it. however, my CTR is terrible. I figure that it's because my niche is credit repair, and only 3 of the 8 ads displaying apply to my niche. When I first put the site up, before I got traffic, my ads were targeted pretty well. But now, they don't apply at all. The un-applicable ads are for apartments, houses, handbags, etc.

    My CTR is about 1%, I've had 2 clicks on about 220 impressions. Not so great, right?

    What can I do to improve my ads? Since they really don't apply to my keyword, I am unsurprised that my CTR is so low. I don't know how to changeit though? Should I change my text? Write more? Write less?

    I even tried blocking the ads which didn't apply, for things like apartments, designer bags, etc. They still show up.

    Help! Thanks!

    I wrote the below content for my site:

    Why worry about your credit report?
    It affects you more than you know.
    Credit is used by various financial institutions to evalute risk. Largely, the risk of default when lending money, but also for utilities, renting homes, etc. Lenders use credit scores to determine who qualifies for a loan, at what interest rate, and what credit limits.

    You’re going to want to have some way to determine who is the trustworthy person (who you would want to lend money to), the unknown person (who you would nervously loan money to), and the rogue (who you wouldn’t want to loan money to at all). This is the exact purpose of a credit report: it tells lenders if they can trust you. Credit reports is created by the three main credit bureaus are Experian, Transunion and Equifax. These companies take credit histories and create issue credit reports and credit ratings, sometimes called your FICO score. The higher the FICO score, the better.


    Your FICO score and credit report are used by lenders to determine what interest rate to give you on your loans. In effect, your credit rating and FICO score are used by companies to judge how safe their money is. The higher your credit rating, the likelier it is that you will pay them back. The higher your credit rating, the easier it is to borrow money and at a lower interest rate.
    What affects my credit rating and FICo score?
    There are three things that are factored into your credit rating. They are your payment record, your level of debt, and the number of credit inquiries.

    Your payment record lists how many times you have been on-time, late or defaulted on your loans, credit cards and utilities. Your debt level, sometimes called your debt-to-income ratio is also factored into your credit rating. This is used as a gauge of your ability to repay your current debts. A credit inquiry is made when you apply for most loans or credit cards. Having multiple or too many credit inquiries is a sign of desperation, and that you are probably a credit risk.
    How do I get a copy of my credit report?
    As a result of the FACT Act (Fair and Accurate Credit Transactions Act, every 12 months, you are entitled to one free credit report from each of the three credit bureaus, Experian, Equifax and Transunion.

    How do I repair my credit?
    Once you've received a copy of your credit report, go through it, line-by-line. Make sure that every late payment and discrepancy that is listed is correct. Contact each creditor as listed in the report and ask them to correct the mistake.

    If you still owe money on accounts that are on there, get in contact with the creditor. Often times, old accounts have already been paid off, and you can get a discount on what is owed. Also, some companies are open to deleting your account from your credit history for settling an account.
     
    infohigh, Mar 15, 2007 IP
  2. FanAddict

    FanAddict Notable Member

    Messages:
    7,017
    Likes Received:
    376
    Best Answers:
    0
    Trophy Points:
    230
    #2
    well, what's this about?

    "3 of the 8 ads"


    As per adsense publisher TOS, you can only have:

    3 ad units
    1 link unit

    MAX.

    I think that may be why your having some trouble ;)
     
    FanAddict, Mar 16, 2007 IP
  3. Cryogenius

    Cryogenius Peon

    Messages:
    1,280
    Likes Received:
    118
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Make sure you have your target keywords in as many of the following as possible: filename, title, meta description, meta keywords, headings and incoming & outgoing links.

    1% CTR is not disasterous - I've got sites with much lower %. Work on building up your traffic too (the above advice helps with that too).

    Cryo.
     
    Cryogenius, Mar 18, 2007 IP
  4. adcents

    adcents Peon

    Messages:
    161
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #4
    The key to adsense is content. The more content about a subject then more relevant ads on that subject.
     
    adcents, Mar 18, 2007 IP
  5. qwestcommunications

    qwestcommunications Notable Member

    Messages:
    8,868
    Likes Received:
    172
    Best Answers:
    0
    Trophy Points:
    233
    #5
    Section targetting is an option also.
     
    qwestcommunications, Mar 18, 2007 IP
  6. Arclight

    Arclight Peon

    Messages:
    148
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #6
    I would break up the content you quoted into multiple pages, and title each page with very focused keywords related to that content. I'd also include keyworded links to all the other pages in the article on each page (Part 1: Why worry about your credit score, Part 2: FICO, etc). That way you'll (probably) boost your pageviews and increase the ratio of relevant KWs on each page, which will help bring up more targeted ads. Good luck!
     
    Arclight, Mar 18, 2007 IP