I would like to started advertising my website on facebook and direct people to my fan page so they can add me as a fan and I can therefore get them viewing regular updates via the news feed. How can I encourage them to add me as a fan when I'm still brand new? My website revolves around giving political polls. Thank you!
If your website or facebook page has good content that you keep updated the fans will come automatically. Work harder on content and the fans will come.
You can also create custom tabs and set them for the default for non-Fans and set up settings so when they become a fun they become a fan they see different content than when they aren't a fan. Make sure your non-fan content is all about them becoming fans.