Just to confirm you 100% have a penalty, when I type "lolroulette.com" in Google I find you, when you type lolroulette I do not and a bunch of crap sites show way before you. Google plays heavy weight on domian names and especially when its non competitive. About 99% of people will tell you that there is no penalty even in Google forums but they are wrong and I have finally proved it to them after 1 very long year, where this happened to me. To this date I have not been able to sort the problem out. Forget all this rubbish talk of competition and niche stuff its all a load of crap. Focus on telling people you dont rank for "lolroulette" its not competitive and you should at least be in the top 10! Once you do that people will stop feeding you nonsense comments and start ignoring you as they have no clue how to fix it. Sorry to be like this but I have been through it and many others too and I am trying to save you a ton of time. And if by some miracle you sort it our Please Please msg me and tell me what you did to sort it out. I added content, links, articles all kinds of stuff and got nowhere.