First of all : I am kinda new to Adwords. Now my question : I have an event travel website. I am making organisations to different events, and I want to promote them in the same campaign with different target keywords. For example : Bon Jovi concert ad should be promoted by different keywords, and superbowl ad should be promoted by different keywords, in the same campaign. Or do I have to create different campaigns for every ad if I want to use different keywords? I couldn't find, maybe it's me, but I'd be glad if anyone could point me to the right direction.
It's better to create different ad groups for ads and keywords grouped by theme. Actually it's common AdWords plan.