Hi .. Since the overture bidtool is gone now, I have read that I could use adwords for approximating bidprices of ads... is this true ? Grs 0 FOP
You can use Google's keyword tool at https://adwords.google.com/select/KeywordToolExternal In the "Choose data to display:" drop-down list, choose "Cost and Ad Position Estimates" and then play around with various CPC values to look at the data. But don't assume the numbers it gives you are accurate. For example, for one keyword combo that I'm currently using in a campaign and paying close to $1.00 for position #3, the keyword tool lists an estimated avg CPC of $0.08 for positions 1-3. In other cases, it's not too far off.