I´ve just put up a real estate website and filled it with listing from other sites. I plan to have banners and make some leads. 1. I´ve been asked if I plan to use just one banner or more. (The advertiser asked me this, as this is the only banner there is at the moment, but I´ve been accepted by other advertisers now also) 2. I´m being asked where I get my listings from. What should I say here? I take them without permission from other real estate sites, but its just for contents sake. 3. What other forms of traffic can I say my traffic is coming from, apart from organic? thanks
The only one of those questions I care to answer is: You have to decide ( and be able to monitor if per view) whether your banners are for a set period of time with an approximate page view count or whether they are for a set number of impressions over an approximate period of time. Either method is fair as long as you explain it to the advertiser. The set time period means only one banner at a time and the impression count means you have to rotate and track the views but there could be many banners.