How do i adjust my ppc amount

Discussion in 'Google AdWords' started by chward21, Nov 20, 2006.

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  1. #1
    How do i adjust my pay per click amount. It says minimum click is 15 cents how do i adjust my ppc amount for my keywords?
     
    chward21, Nov 20, 2006 IP
  2. fastimprovement

    fastimprovement Peon

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    #2
    Log into Adwords
    Select campaign

    To change bids for *every* keyword in an ad group, check the box next to the desired adgroup, and press 'Edit Bids' button. You can change the Max CPC (cost per click) here. Then press 'Save Changes' button. This changes the *default* bid for every new keyword added to this ad group.

    To change bid amounts on only *certain* keywords, click on the desired ad group, select the 'Keywords' tab, check the box next to each keyword bid that you want to adjust, press the 'Edit Keyword Settings', adjust the Max CPC here for each keyword, and then press 'Save Changes' button.

    H
     
    fastimprovement, Nov 20, 2006 IP
  3. mbm

    mbm Peon

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    #3
    For some keywords and key phrases there is preliminary set by Google minimal amount to bid. You can do nothing but only increase the bid.
    In order to be able to decrease the bidding amount, you have to change the keywords or the key phrase adding additional words that are not so popular for searching. Otherwise, the keywords where you are bidding under the minimum amount, will not be considered for the search results ads.
     
    mbm, Nov 20, 2006 IP