How do I add keywords in the title of the ad

Discussion in 'Google AdWords' started by SHO, Aug 29, 2009.

  1. #1
    I want to make an ad that will change the keyword depending on what thye search for. Say i was doing it for stocks my ad title would be Stock quote for ____ and in the underlying blank would be the symbol the put into google. I would also have loaded up a bunch of symbols as keywords.
     
    SHO, Aug 29, 2009 IP
  2. SHO

    SHO Peon

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    #2
    yahoo uses {KEYWORD:All Stocks} but is google the same?
     
    SHO, Aug 29, 2009 IP
  3. Masterful

    Masterful Well-Known Member

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    #3
    Masterful, Aug 29, 2009 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #4
    Yes, Google is exactly the same directive. Note that {keyword} will insert the keyword you choose, not the one the searcher typed in. Also, {keyword} will insert the word in small letters, {Keyword} will capitalize the first word and {KeyWord} will capitalize the first letter of all words.
     
    Lucid Web Marketing, Aug 29, 2009 IP
  5. Psyonic

    Psyonic Peon

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    #5
    Using exact match or phrase match is highly recommend with this, otherwise the broad match keyword that is displayed may be very different from what the user searched for.
     
    Psyonic, Sep 16, 2009 IP