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How do business use digital marketing?

Discussion in 'General Business' started by David Wood, Oct 24, 2018.

  1. #1
    One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
    SEMrush
     
    Last edited: Oct 24, 2018
    David Wood, Oct 24, 2018 IP
    SEMrush
  2. Anitasol

    Anitasol Active Member

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    #2
    Businesses use digital marketing for several reasons some of which are;
    - it decreases marketing cost
    - it helps to increase your brand authority and influence
    - digital marketing let's you communicate with your audience
    - it increases brand loyalty
    - it aids brand recognition and guraguaran conversation
     
    Anitasol, Oct 30, 2018 IP
  3. MilesWeb

    MilesWeb Well-Known Member

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    #3
    There are various forms of digital marketing which businesses follow:
    Email Marketing:
    Email is one of the the simplest ways of communication to keep your business image always in front of your customers. Businesses send meaningful company updates and promotions, ask for customer reviews, etc.
    Tips for doing Email marketing:
    • You can personalize the email with recipient’s name
    • Make sure you send emails at appropriate time. It is best to send your email is in the evening or on weekends when people aren’t in hurry.
    • Ensure that your subject line is over 70 characters in length
    • Do A/B test to increase customer engagement rates
    Social Media:
    Social media is one of the most used form of digital marketing. People are always active on social media platforms and so businesses promote your business in very less time. Businesses also create your social media pages and keep on sharing your business posts. These posts will keep your visitors engaged.

    Mobile Marketing:
    There are various forms of mobile strategies based on the resources that are available with you. Effective mobile marketing is done via social media and a mobile-friendly website. Or, businesses also create an actual mobile application as it is beneficial due to the customization possibilities.
     
    MilesWeb, Nov 29, 2018 IP
  4. Abraham Cherian

    Abraham Cherian Member

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    #4
    Digital marketing no doubt has many many advantages, more reach, cheaper, and it kind of levels the field for smaller businesses. But I think the major advantage of digital marketing is that it's more accurately measurable than traditional marketing. You can do more with accurate numbers derived from your marketing activities and that I think is huge for businesses.
     
    Abraham Cherian, Dec 3, 2018 IP
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  5. jamoyblake123

    jamoyblake123 Peon

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    #5
    Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
     
    jamoyblake123, Jan 22, 2019 IP
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  6. jamoyblake123

    jamoyblake123 Peon

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    #6
    As we know that Internet in these days become a boon for providing endless opportunities in small, medium or large business. So, with digital marketing, you can increase your customer, your sales and your revenue.
     
    jamoyblake123, Jan 23, 2019 IP
  7. Isla Brown

    Isla Brown Peon

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    #7
    The ideal Digital Strategy lies somewhere at the intersection of your ideas, your business’ ability to execute, your competitors and the marketplace

    When there are so many variables at play, it pays to have an external point of view; a partner who can see your business and market in a new light and unlock the potential for significant, sustainable growth.

    E commerce agencies like Randem provides digital marketing strategies as part of an integrated end to end approach to ecommerce, that involves customer segmentation and content tailoring.
     
    Isla Brown, Mar 5, 2019 IP
  8. MittyMor

    MittyMor Peon

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    #8
    please read about SEO, SMM, SMO then you will know
     
    MittyMor, May 28, 2019 IP
  9. MinaC

    MinaC Peon

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    #9
    I read a lot about it, but I still feel myself like a newbie
     
    MinaC, May 31, 2019 IP
  10. Tsebo Mallane

    Tsebo Mallane Peon

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    #10
    Digital Marketing is SO IMPORTANT in 2019 and will continue to grow in relevance.

    This is because business is online right now and the world has transitioned to a business model that centres around searches and social media for customers.

    Digital marketers are the ones who bring those customers, understand customers, and can explain what a company can do to scale up. Digital Marketing is so crucial in this day and age and the best part is... It's only going to become more vital going forward.

    So it is definitely important to familiarise yourself with common aspects of Digital Marketing like SEO, Paid ads and Analytics.
     
    Tsebo Mallane, Jun 19, 2019 IP
  11. Paul Hype Page

    Paul Hype Page Peon

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    #11
    Hello, There are many uses for implementing digital marketing. Some examples are 1. Identify customers' online habits 2. Help to build customer relationships 3. Able to utilise multiple channels to connect with customers 4. Affordability Digital marketing has helped many companies to better promote their business and improve revenue.
     
    Paul Hype Page, Jun 29, 2021 IP
  12. Softtricks Media

    Softtricks Media Peon

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    #12
    Hello, Digital marketing is a big platform and it's not only for seo or social media marketing.
     
    Softtricks Media, Jun 30, 2021 IP
  13. NicoleW

    NicoleW Member

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    #13
    We can't even compare digital marketing and traditional offline marketing, that is not effective at all now. We are living in the space of internet, so it's obvious that digital advertising become the only way of promotion. Another question "how to advertise online?" there are so many ad platforms, ad formats, marketing strategies and you need to pick a couple that will suites with your product.
    Also, there are so many tracking tools, spy tools, metrics that will help you to increase your success.
     
    NicoleW, Jul 1, 2021 IP
  14. DulceanaQQ

    DulceanaQQ Greenhorn

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    #14
    Business always use various things which can help them to grow. That's why the recenlty have started to use digital marketing and develop social media. I believe that it's the right option for businesses because nowadays everything is digitalized literally. If you want to acquire more customers, then you have to comply with the requirements of modern world. Social media help businesses to increase conversions and boost sales, because you can post there eveyrthing you want, which can possibly gain attention from your target audience. Everything is quite intuitive clear and I don't think it's a great issue for businesses.
     
    DulceanaQQ, Oct 6, 2021 IP
  15. charleshubbard

    charleshubbard Greenhorn

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    #15
    Increase brand awareness
    Strong engagement with the customer
    Create buyers personas
    Spread out business fastly
    Lower cost
    Reach bigger audience
     
    charleshubbard, Oct 26, 2021 IP
  16. DulceanaQQ

    DulceanaQQ Greenhorn

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    #16
    The main objective of businesses today is to attract customer via various channels. Nowadays we have internet, which ease the process of finding new prospects, but it also requires skills and experience. Digital marketing is the only tool, which help you business to grow actually. So, the main thing which matters here is to determine where does your target audience live. For example, you understand that your target audience likes groups in facebook about technologies. You start to run marketing campaign in facebook and make a huge research in order to determine from which channels you probably can gain lots of prospects.
     
    DulceanaQQ, Nov 12, 2021 IP
  17. MargoFarrel

    MargoFarrel Peon

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    #17
    Oh, I understand you! I feel the same, the more I read, the more I feel that I don't know anything!
     
    MargoFarrel, Jun 22, 2022 IP
  18. omnisjheri

    omnisjheri Peon

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    #18
    To successfully start a business you need to have quite a lot of capital, to gather specialists in various fields (financiers, marketers, programmers ...). And for further development, you should develop an application for your employees and customers. We recently ordered a similar project from owlab. From my own experience, I will say that one of the best developers of applications is the company Owlab (https://owlab.group/our-blog/post/a-guide-to-mobile-app-development-web-vs-hybrid-vs-native). Their experience includes dozens of developed web applications, native and hybrid. But there is no fundamental difference in who will develop this application. The main thing is that it increases the company's profit.
     
    omnisjheri, Jun 23, 2022 IP