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How do business use digital marketing?

Discussion in 'General Business' started by David Wood, Oct 24, 2018.

  1. #1
    One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
    Last edited: Oct 24, 2018
    David Wood, Oct 24, 2018 IP
  2. Anitasol

    Anitasol Active Member

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    Businesses use digital marketing for several reasons some of which are;
    - it decreases marketing cost
    - it helps to increase your brand authority and influence
    - digital marketing let's you communicate with your audience
    - it increases brand loyalty
    - it aids brand recognition and guraguaran conversation
    Anitasol, Oct 30, 2018 IP
  3. BadNews121

    BadNews121 Peon

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    1. Directly through channels such as organic search, social media, paid search advertising, and ratings/directory sites such as Yelp
    2. Referrals from existing clients and people we had done work with
    BadNews121, Nov 9, 2018 IP
    Anitasol likes this.
  4. MilesWeb

    MilesWeb Well-Known Member

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    There are various forms of digital marketing which businesses follow:
    Email Marketing:
    Email is one of the the simplest ways of communication to keep your business image always in front of your customers. Businesses send meaningful company updates and promotions, ask for customer reviews, etc.
    Tips for doing Email marketing:
    • You can personalize the email with recipient’s name
    • Make sure you send emails at appropriate time. It is best to send your email is in the evening or on weekends when people aren’t in hurry.
    • Ensure that your subject line is over 70 characters in length
    • Do A/B test to increase customer engagement rates
    Social Media:
    Social media is one of the most used form of digital marketing. People are always active on social media platforms and so businesses promote your business in very less time. Businesses also create your social media pages and keep on sharing your business posts. These posts will keep your visitors engaged.

    Mobile Marketing:
    There are various forms of mobile strategies based on the resources that are available with you. Effective mobile marketing is done via social media and a mobile-friendly website. Or, businesses also create an actual mobile application as it is beneficial due to the customization possibilities.
    MilesWeb, Nov 29, 2018 IP
  5. Abraham Cherian

    Abraham Cherian Abe Cherian Premium Member

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    Digital marketing no doubt has many many advantages, more reach, cheaper, and it kind of levels the field for smaller businesses. But I think the major advantage of digital marketing is that it's more accurately measurable than traditional marketing. You can do more with accurate numbers derived from your marketing activities and that I think is huge for businesses.
    Abraham Cherian, Dec 3, 2018 IP
    Mehta likes this.