SEO is the beginning step to optimize your website related keywords. Also, you can promote your website in many social networking sites which drive free traffic for your website.
Hi, there is lots of work to do for a website marketing. First of all, please make sure the content of this website is original and attracting. Then you can turn to SEO, directories/article/classified ads submission, social bookmarking, blogging and other ways of a website marketing.
It always helps to have your site in Wordpress and then the essential plugins of Yoast and all-in-one-SEO takes ALOT of the leg work out of manually coding it in...