I was just wondering how people originally picked their products, or if they are constantly changing? Right now I focus on a Chicken Coop E-book and The Migraine Relief. I bought a Poultry site a few years ago and tried the Coop e-book on there, it started to do well, so I set up a wordpress blog with a lot of keyworded content, which also did well. I have since sold the Poultry site, but picked another one that is focused around the Chicken Coop E-book and is going well! As far as The Migraine Relief goes, I bought the Vendor staus and all the rights off Flippa, hence why that is my other focus. These two products were really the start of my experience using CB so I'm guessing people pick products for different reasons such as gravity, refund rate and so on... Anyway, let me know how you got started!
I pick a CB product i) If i think it'll convert very well ii) If i can get good traffic for it iii) If i'm comfortable promoting that niche
Gravity is one of the main things you should look for. Don't pick something with 500 gravity, because you will have massive competition, but don't go for 2 gravity products either. Find something that has 50-100 gravity, check the sales page/commission and give it a try.
A gravity between 100-200 is the best. http://cb-analytics.com/top-products.php?x=0¶m=grav&start=41
1) If I like the market 2) If it is a "hungry" market 3) If it is Evergreen 4) If the sales pages makes ME want to buy (converts well) Good luck!
Definitely agree with the large gravity. There are a lot of products that have an excellent conversion rate, but actually getting targeted traffic is hard due to the competition
There is no way to know what products have an excellent conversion rate. Gravity most certainly does not tell you conversion rates. Gravity is simply the number of affiliates making a sale of that product during the specified time frame. they could be converting 1:4000 for all we know. If we followed many peoples "rules", no product would ever get over 50 gravity cause no one would promote it. One of the best products I promote has a gravity of less than 10. Another one of my best is in the overpopulated MMO niche and I make 25-30 sales/day. The product has high gravity and TONS of competition. jacky8 and seosuper both had good answers. The product is almost insignificant in the overall strategy. If the page converts, nothing else really matters. Not worried about competition, not worried about gravity, not worried about affiliate material on the affiliate page, not worried about how pretty the graphics are, and so on. I am worried about one thing and one thing only beyond whether it converts.....keywords. It is all about your traffic. You can drive traffic all day long to a great converting page and it is meaningless if it is non-buying traffic. My highest selling item I promote generates all of its sales on 2 keywords. So to answer your question, I pick products based on two criteria. 1. do I think the page will convert 2. are there keywords that I can use that have little or no competition Here is an example on your migraine site: In just a few seconds I found the keyword phrase - pregnancy migraines. Now I don't know if it will convert or how much traffic it gets, but I do know that pregnant women with migraines can't take the medicine that actually helps. So they might be more likely to look at an all natural cures. There are only 2 competing ppc ads. I would run $30 at it with a bid of about .33 and see what happens. I am sure there are 100 examples like this. Don't get caught up in thinking there is some formula when picking products. If it was that easy, then everyone would be killing it.
Its always better to do keyword research first and then search for a suitable CB product with 50+ gravity.
Nice Post Dom, I think "There are a lot of products that have an excellent conversion rate, but actually getting targeted traffic is hard due to the competition " this came across wrong. A site might get a 10% conversion rate, but it might be so competitive that you spend 24/7 getting 100 visitors a week. There are definately some good products out there.
Yep, good post. I normally look at the "need" of the market. There is a huge difference between "need" and "want" - basically the more the markets "needs" the product the better it will convert. My first sale was a WOW leveling guide. OK, so not exactly a HUGE need but the WOW crowd used to sell very well! Chris
First find the niche. Than search for product that has gravity over 50, less than 80-90. Also search that there are no similar products with higher gravity, because in the same niche, you need to know the competition. There is no point to find good product with gravity with 55 (for ex.) and there are three same products with higher gravity than your product. This will mean that you don't have as competition the affiliates for the picked product, but also from the other three. You need to make extensive research.
Great tips here! I agree with most of them, especially the keywords tip and whether I'm comfortable promoting the product. I also consider the competition, both in terms of promoting the same product and in terms of promoting related products. And then... I also take some chances with lower gravity products occasionally, especially if they're fairly new, there's a tight niche market, and/or the keywords really rock (i.e., lots of people looking and comparatively less competition). And mostly I promote with article marketing and SEO to my landing/info pages. No PPC. Too risky for my taste. I tried that once and spent a ton for zero sales (but later started selling some through my SEO pages, and still do!). Fortunately, I noticed just in time before I let that domain name lapse at Godaddy! ;-) One last thing: product quality is important too! I usually buy the products first to make sure they deliver!
most times it is best to stick with your interest so you do not get bored with it and so your interest in the product will be a driving force to get your traffic
True. However, its VERY UNLIKELY that a high gravity product have a VERY BAD conversion rate (In some point in time). As you said yourself, gravity is the number of affiliates that sold at least 1 product etc. Therefore, if the conversion rate is very bad, not many affiliates would have sold at least 1 copy in the first place. Keep in mind that when an affiliate start promoting a new product, in most cases he starts with just a few hundreds hops (or less) - if it convert, they keep promoting (and gravity is improved) - if not they move on. Keeping the above in mind, in reality, thers a relation between "GRAVITY" and "CONVERSION RATE". However, gravity is a double edged sword. The higher the gravity, the more the competition as well. The trick is to pick a product with a good/high gravity that is increasing constantly - that is; there is a market(demand) for the product, and new affiliates are managing to jump in the market constantly (to fill the demand). Thats why many super affiliates have software to detect products of which gravity is constantly increasing. - to detect products that are currently selling and the market is not saturated yet. To conclude, gravity can give you some interesting information (including good hints on convesion rates and the demand for a product) when you look at it over a period of time- and not just a fixed figure which is not of much use.
I agree that it is unlikely that a high gravity product has a very bad conversion rate. It does show that at least the product has been converted by that many affiliates. However, the opposite can not be stated as true for a low gravity or medium gravity product. It doesn't indicate that it converts worse than a high gravity product. Therefore, gravity can not be used as a conversion indicator across all products and becomes insignificant. It is a much better indicator of market size. If we really wanted to get down to it, conversion rates are so varied across different promotion methods (ppc, articles, organic, email, etc.) that they are difficult to nail down. For PPC people like myself, conversion rates are less important than earnings per click. I just hate to see soooo many newbies (and some not so newbies) get caught up in the "gravity rules". This debate has been going on for a long time. Alexa, I think that was her name, had a ton of very good posts on this topic.
I generally look for sites that have a landing page that makes me want to buy and has a gravity of under 100. Some of my best performers have a gravity in the 10-30 range. Although you can do well with higher gravity products, I personally prefer quality sites that are not too competitive. Other things I generally avoid: landing pages with opt-ins, have annoying pop-ups on exiting, and I prefer those that do not have an affiliate link on the bottom. These are just my personal preferences, although I occasionally make exceptions for exceptionally strong landing pages.
Yep, too many variables in question, but Gravity its still very important (actually the most important). Also Because its the only thing that clickbank actually provides to show sales data. Maybe if gravity was to be removed completly, many newbies would have much success by learning to select a product by its salesletter quality and not solely on gravity. For those that knows how to read between the lines , gravity, or to be specific a constant raising gravity is an indication of a potential high converting product. Used the same approach many many times and almost worked all the time
The affiliate page should be listed in the clickbank marketplace, but not on the landing page itself. I don't like having it on the landing page since you'll lose some sales that way.