How did this site change their AdSense?

I'm trying to figure out how this site changed their AdSense unit. It's got a larger and different font. Or does AdSense have an ad unit that produces this style? Hmmm...

And you think those bullets qualify as a division between ad and image?

http://www.wisegeek.com/what-is-rapid-detox.htm

 

edit nvm i read your post wrong

im guessing there a premium publisher

 

Ah...I see. Anyone know if Premium Publishers don't need to put a division between ads and image? Or if bullets are an adequate division...?

 

I dont think they are PP. I have never seen someone doing that not even PPs. I am guessing its just a change in adsense code which is violation. I am not sure though

 

I see alot of premium pubs get away with font changes and sketchy image usage.

Jaree, do you really think they aren't pp? How come?

 

I have never seen a PP even using that kind of format. That is totally confusing. As i said i am not sure but i dont think so that they are or they are allowed to do that

 

This site has the best placements of ads. They must be getting lots of click throughs.

 

This is the ad code they are using and it could be against tos...

 

Looks like a PP to me

 

if you use a bigger ads like 160*600 on the left side , you may get a better result

 

Actually, it looks to me like the ad block in question is written like this:

<script src="templates/ignlb/a/ad.js"></script>
<script type="text/javascript"><!--
google_ad_client = "pub-xxxxx";
google_ad_output = "js";  
google_feedback = "on";       
google_max_num_ads = 4;
google_ad_type  = "text_image";
google_ad_channel = "9533326166+297";
display_url = 0;
//-->
</script>
<script type='text/javascript' src='http://pagead2.googlesyndication.com/pagead/show_ads.js'></script>  

Code (markup):

It's calling a totally different script that looks like this:

function google_ad_wrap_a(google_ad, text, cls)
{
  return '<a class='+cls+' href="' + google_ad.url + '" onmouseover="window.status=\''
         + google_ad.visible_url + '\'; return true;" onmouseout="window.status=\'\'" >' +
         text + '</a>';
}

function google_ad_request_done(google_ads) 
{
  if (google_ads.length < 1 )
    return;

  document.getElementById('a').style.width='';

  if (google_info.feedback_url) 
    document.write('<td class="google_link_cell"><A href="'+
      google_info.feedback_url+
      '">Ads by Google</A></td>');

  document.write('</tr>');
  
  if (google_ads[0].type == 'text') 
  {
    for(i = 0; i < google_ads.length; ++i) 
    {
      document.write('<tr><td class="ad_links"><ul><li>' +
        google_ad_wrap_a(google_ads[i], google_ads[i].line1, 'main_link') + '</li></ul>' +
        google_ad_wrap_a(google_ads[i],
        google_ads[i].line2 + " " +
        google_ads[i].line3, 'description_link') + "</td></tr>");
    }
  }
  
}

Code (markup):

That's pretty slick.

 

They are also hiding the actual URL so when we hover with the mouse over the ad it does not show the target URL. This must be against the TOS

 

There not a PP and they are 100% against the G TOS

 

I didn't even see they were hiding the url.

Shame, shame TOS breaker

 

No guys they are some premium publishers
look also the website of "digg"
their ads also looks similar
try it