No, it's not spam. Put away the report sticks. So, we're here to discover just how Plentyoffish.com, a huge internet dating site, became so huge? Simple. They discourage marketing research. I was on it, researching for the new dating site I will be working on during the summer, and this little tid-bit came up. Personally, I'm not much for name-calling, but it seems to work. I closed the site and fell out of my chair, laughing.