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How did I Make £100000 plus during Olympic from my Flyer Campaign

Discussion in 'General Marketing' started by DatingExpert, Sep 8, 2012.

  1. #1
    Thanks to everyone who sent me PM to know about my Flyer campaign.

    I was on holiday for 2 weeks [to relax myself after tiring Olympic campaign] just coming back to London, so let me share the statistics, as I have clear statistics now of my campaign results.

    Initially I had a plan to distribute 1 million flyers around Olympic village [in areas like Leyton, Stratford, west ham etc] during the 17 days period of Olympic but people were so helpful to take a flyer from smiling girls that we decide to publish more and end up with distributing 1.2 million flyers. I would say people were amazed for Olympic and that’s why most people would accept flyers. We were giving out flyers to every one except couples and those who looked under 18.

    Flyers had 4 sections

    One side: The top section was with General Dating Site
    The bottom section was promoting Adult Dating Site

    Second Side: The top section was promoting Senior Dating Site
    The bottom section was promoting Cougar Dating Site

    It was a good tactic, so if someone was not interested in one sort of site, he / she might find another one more interesting and some people might end up as a member on 2 sites.

    I had recruited 22 girls and 3 supervisors [including me] but then after few days, some of my personal friends also jumped in and helped me occasionally

    All girls were uniformed in Yellow T-Shirts with dating site url on it.

    The total costs of the campaign were

    Flyers printing: £11000

    1 girl per day = £65
    22 girls per day = £65 * 22 = £1430
    22 girls for 17 days = 17 * £1430 = £24310

    2 supervisors cost = £2800

    Other costs coffee, drinks,food etc for girls =£2900

    Total = £11000 + £24310 + £2800 + £2900 = £41010

    I don’t have any other sort of promotion for these sites apart from Flyer campaigns, which I do from time to time.

    23800 people have registered as members on all 4 sites.

    So far 1829 members have bought Gold Membership, expecting this number to be a little more high

    Average Life Time Value of each paid member is £83 on my sites, so with this calculation in mind, I expect to make 1829 * £83 = £ 151807
    SEMrush
    Expected profit is £151807 - £41010 = £110797

    I expect some more members to buy Gold Membership which will be on the top of this. I am taking all campaign girls + 2 supervisors and all those who helped me during campaign to a nice and thrilling party this weekend.

    Looking forward to plan another such campaign for Christmas but this time I would run it in different cities across UK. Wish me Luck Please...
     
    DatingExpert, Sep 8, 2012 IP
    SEMrush
  2. DatingExpert

    DatingExpert Active Member

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    #2
    Got few more paid members ...
     
    DatingExpert, Sep 16, 2012 IP
  3. Scott R

    Scott R Peon

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    #3
    Wow great job and best of luck to you in the future!
     
    Scott R, Sep 16, 2012 IP
  4. giorgioarmani

    giorgioarmani Well-Known Member

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    #4
    Sounds ineffective....

    Your costs are far too high...

    Plus your numbers don't sounds real...

    Make the calculation: flyers/second... Good try!
     
    giorgioarmani, Sep 16, 2012 IP
  5. leosurf

    leosurf Peon

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    #5
    Congrats on the success, great to hear that you've funneled the offline marketing techniques to bring online.
    This is definitely achievable. You could also aim for magazines that have a target audience for you dating niche.

    cheers mate :cool:
     
    leosurf, Sep 16, 2012 IP
  6. ivan77

    ivan77 Active Member

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    #6
    all I can say wow!! offline marketing can really work.
     
    ivan77, Sep 18, 2012 IP
  7. DatingExpert

    DatingExpert Active Member

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    #7
    Thanks, thinking of magzines and newspapers advertisements as well.... it seem to be costly but I hope it will work for me...
     
    DatingExpert, Sep 22, 2012 IP
  8. digitalwebman06

    digitalwebman06 Active Member

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    #8
    I should Have to say that you are really a dating genius :)
    Thanks for sharing your idea. Next time we also will try it out ;)
     
    digitalwebman06, Sep 22, 2012 IP
  9. HolyRoller

    HolyRoller Well-Known Member

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    #9
    Wow amazing stuff, I know I definitely need to use some offline promoting methods for a few of my sites.
    I have considered using some of the local newspaper classified ads to promote starting with just one and hopefully generating enough extra revenue to expand over the whole country.

    Wish I had thought of handing out flyers at the Olympics though, great idea.
     
    HolyRoller, Sep 22, 2012 IP
  10. kind_of_the_cash

    kind_of_the_cash Active Member

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    #10
    Best of luck....great explanation about your campaign and wish you to get more gold memberships :)
     
    kind_of_the_cash, Sep 22, 2012 IP
  11. RockingLastsForever

    RockingLastsForever Peon

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    #11
    Good to see someone thinking outside the box. People making money online often focus far too much on trying to promote online forgetting there's a while wide world out there you can use for marketing to. Often people seeing ads or promotions offline are less sceptical too, a lot of people are blind or don't trust online ads but get handed a flyer in the street from a good looking girl and they take notice.

    Looks like it was money well spent. Congrats.
     
    RockingLastsForever, Sep 22, 2012 IP
  12. redbullhell

    redbullhell Greenhorn

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    #12
    Congratulations. maybe luck, effort, and hard work, you can enjoy the results of all of it. ;)
    Great job.
     
    redbullhell, Sep 22, 2012 IP
  13. mash240

    mash240 Active Member

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    #13
    So 1.2m flyers over 17 days means just over 70k flyers a day. With 22 girls that means each girl distributes 3200 flyers a day. Seems fairly high when taking into account the filtering of people receiving the flyers...although it was MEGA busy in London!!
     
    mash240, Sep 23, 2012 IP
  14. DatingExpert

    DatingExpert Active Member

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    #14
    Those days were very busy in London...
    and also there were 3 supervisors... plus I mentioned in my posts some of my personal friends were also helping us occasionally.
     
    DatingExpert, Sep 25, 2012 IP
  15. dasilvad14

    dasilvad14 Member

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    #15
    Wow this was some crazy stats. Looks like Ill be flying down to brazil in 2015 and stay their for a whole year. Since they are hosting the world cup and olympics back to back this might work again:p

    Plus i wont really mind going to brazil for a whole year. lol
     
    dasilvad14, Sep 25, 2012 IP
  16. PressPR

    PressPR Peon

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    #16
    Creative idea and good for you that you took major action to make it happen. People do forget the basic methods such as flyers do still work. Congrats on your success!
     
    PressPR, Sep 27, 2012 IP
  17. Wulkanen

    Wulkanen Well-Known Member

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    #17
    So if my calculations are not wrong each girl handed out almost 7 flyers per minute for 8 hours straight per day?

    1200000/17 (days) = 70588 per day.
    70588/22 (girls) = 3209 per girl.
    3209/8 (hours) = 401 per girl each hour.
    401/60 (minutes) = 6,68 per girl each minute.

    That doesn't sound like a realistic figure.
    Imagine a girl handing out a flyer almost every 9 second for 8 hours straight without taking even a 5 minute break.
    Did they work more than 8 hours? Like 9 or 10 hours per day?
     
    Wulkanen, Sep 27, 2012 IP
  18. DatingExpert

    DatingExpert Active Member

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    #18

    Please read my post first, then you can go ahead with your calculations.
    I was paying £65 a day to each girl.... and they were working 10 hours a day...
    second there were 3 supervisors working as well
    third if you read my post I mentioned that some of my personal friends were also helping us in distributing flyers...
    thanks
     
    DatingExpert, Sep 27, 2012 IP
  19. Wulkanen

    Wulkanen Well-Known Member

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    #19
    It never said that they worked 10 hours, and I didn't think the supervisors handed out flyers as well.
    But I guess that if they worked 10 hours each per day and you got extra help it would kinda add up.

    Anyways, it's a big investment (time/money) and I don't think many people would dare or even afford something like
    that here on digitalpoint. Good luck in the future. =)
     
    Wulkanen, Sep 27, 2012 IP
  20. DatingExpert

    DatingExpert Active Member

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    #20
    Do you know that there are some web masters here on Digital Point who make millions per annum.
    Please don't under rate Digital Point members, there are some very well known internet gurus on Digital Point.
    Their reason to be a member on this forum might not be to learn new things because they already know much and such people have a strong research to familiarise themselves with new things happening around on the web... But their reasons to be a member on this forum or any other forum is totally different... you will only know those reasons when you reach that point yourself...
    wish you good luck mate..
     
    DatingExpert, Sep 29, 2012 IP