I think my positioning on the first 2 ads on the page is good and I won't change because CTR on those is about 8% but on the one lower down the page it's only 1-2%. Where do you think I could position this 3rd ad to improve the CTR? I've tried on the right column but it didn't help. Site: horoscope one in my sig.
I would pop a link unit at the top in the pink area maybe a 728 X 15. The other one doesn't look like it would be clicked much.
I've put a 428 x 15 link because the larger one doesn't fit - I don't know if this one fits either, guess I'll wait and see.
You should place an ads with links(not images, as they have low CTR). You should use linked ads in between the web content. And the main thing is that the background color of your ads and your website should be same.