Second year in a row.. during holidays (Christmas eve, Christmas, New Years Eve, New Years Day) my traffic remains CONSTANT, my CTR is CONSTANT, but my average earnings per click PLUMMET. For example.. I am earning $.35-$.50 LESS per click on each of these days. Anyone else experiencing this?! Why do earnings per click fluctuate so much? Thank you!
No, I have everything go down (mostly traffic). December is my worst month for everything across the board. I also get a significant traffic drop on weekends through the whole year - my sites are all very much weekday working hours sites. I'd imagine that the advertisers are putting all their effort into holiday related ads and if your site has nothing to do with holidays, too bad.
It has to do with Advertisers willingness to spend during the Holidays. Most people have made their purchases. The Ads do not convert well enough on certain days to return on their investment. Who is really searching on these days... think about it. This differs from pre-holiday traffic when people are actually buying. If you can't understand what Advertisers do and when and why it's a lot harder to make money.