Hello How cheap can you get your keywords to be. I have managed to get some down to .04 but not sure how much lower I can get them.
I have many campaigns with minimum bids of £0.01 on at least some of the keywords, but there are none where I actually bid that little... There are a couple on the last image on this page: http://www.epiphanysolutions.co.uk/google-adwords/setting-up-your-google-adwords-campaign
I read your site, it was good. But If I use your estimation idea, the lower I get my keyword price down to, then the more likely I will pay less than you for the same keyword (if you have a higher rate)? I think that is what you are trying to say. Does google give discounts to large companies. Sometimes you see a keyword that is so far out the tail, but a large company might have an ad, but the landing page is unrelated and although the link is semi related, I would think they would be paying a bit for it. More than me I hope Is their any advantage to not having all dynamic ads? From your articles If I only used dynamic ads then I would always be on topic, and as such lower my costs?
If I understand your first question - you're asking if there's a link between the Minimum Bid and the Ranking Quality Score? If so, then they use (mainly) the same variables, so it seems likely, but it's impossible to be 100% sure. Google does NOT give any discounts to anybody. Dynamic Adverts have a couple of drawbacks. Firstly, they don't help your Quality Score, as the default keyword is used to calculate this. Secondly, your advert can look very automated if you aren't careful - things like singulars and plurals may need to be put in different Adgroups. For example, Buy Widgets Here looks fine, but Buy Widget Here looks less good. I think that'll put a lot of people off. Also, if you have common mis-spellings in your Adgroup, these will be faithfully reproduced in your advert - you probably don't want this? Finally, your Adgroups should contain very similar keywords anyway (since DKI doesn't help your QS). This being the case, the benefits of DKI are far smaller. I'm not saying don't use it - I often do when I'm bidding on a group of similar terms - but it's unlikely to revolutionise your campaign...
0.01 is definitely possible, we have a few... but it's not something to aim for, or else you'll feel like you are banging your head against the wall... ie there's only so much you can do, and luck must play a part in getting 0.01 clicks
Just a suggestion: Use the traffic estimator tool with broad, exact, and phrase match with your keywords if you want decent placement . This typically will give you a lower CPC depending on the keyword.
It depends on how many people mis-spell the word! I know for one of my old campaigns, more people were searching for Wedgewood than Wedgwood (the correct spelling), and that's for a world-famous company that's centuries old (though sadly, not a client). Most of the time, mis-spellings get very little traffic, since Google suggests the correct spelling, and people seem to click on that (I think)
The lowest I had with Search was around $0.06, but the content network can go cheaper...but usually the traffic isn't even work $0.02.