The list of parameters that google receive before showing ads on your site: client = ca-pub-xxxxxxxxx dt = 1198222956977 lmt = 1198222956 format = 336x280_as output = html correlator = 1198222956974 channel = 11123123123 url = http://www.example.com <--- on what page ADS show color_bg = FFFFFF color_text = 000000 color_link = 000000 color_url = 000000 color_border = FFFFFF ad_type = text ref = http://www.refsite.com/somapage.html <--- referer url cc = 100 ga_vid = 920217492.1198222957 ga_sid = 1198222957 ga_hid = 475174155 flash = 9 <-- Installed Version of Flash u_h = 900 <--- Your Display Resoulution Height u_w = 1440 <--- Your Display Resoulution Width u_ah = 870 <--- Your Display Working Height u_aw = 1440 <--- Your Display Working Width u_cd = 32 <--- Your Display Color Depth u_tz = 360 u_his = 2 u_java = true <--- Java enabled or not u_nplug = 12 u_nmime = 44 + they track IP's so you can see there are a lot parameters to detect real click ws invalid