How can you tell if the clicks came from search or the content network?

Discussion in 'Google AdWords' started by Skribblez, Jun 3, 2008.

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  1. #1
    I have a campaign that's serving ads to Google search and the content network. How can I tell which clicks came from where?
     
    Skribblez, Jun 3, 2008 IP
  2. cianuro

    cianuro Peon

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    #2
    In analytics, they are labeled differently.

    In adwords, go into your campaig, then into your adgroup. The "summary" tab shows the difference.
     
    cianuro, Jun 4, 2008 IP
  3. brettk

    brettk Member

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    #3
    just click on the campaign then the adgroup and at the bottom it will say "Google Searched(or something like that)" and "Content Network" and it will give you the impressions and clicks.
     
    brettk, Jun 5, 2008 IP
  4. CustardMite

    CustardMite Peon

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    #4
    You really should have the Search and Content Networks in seperate campaigns. They work completely differently - with the Search Network you are selecting the keywords to bid on, but with the Content Network you are, in effect, describing your business (or target website) to Google.

    Your keywords should be different, grouped differently, with different matching types, different bids (since the traffic is generally less valuable from the Content Network) and usually different adverts (since with the Content Network, the user isn't actively seeking your product/service, so your pitch needs to be different).
     
    CustardMite, Jun 5, 2008 IP