Increasing Link Popularity of a website can be accomplished by increasing the number of links that point to a website. This is a constant wooing of good ranked sites by requesting to exchange links with them. Link popularity increases if you have aggressive link building strategies to match the ever changing Google algorithm. These also require a lot of patience.
absolutely right you have told the right things to get your site/ link popular n search engine. you have told us about the link exchange . but i think its one of the toughest part. because most of them ask for money. which i don't have
hi yes you can increase the link popularity by using link building strategy,but make sure you are summiting your link on the good sites with high PR submitting the link on the spammy sites may harm your ranking.
Increasing the link popularity means to get the links spread around so that the SE can see your sites links on different places. Mix it up and make sure that you are building links using Social Bookmarks, Directory Submission and Article Submissions.