Dear friends, actually i want to know how can we optimize a dynamic website effectively to rank well in google or other search engines....
Some Strategies mention below how can we optimize a dynamic website:- 1. Using URL Rewriting Tools or Softwares - There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL. For an example- Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones. In this way, changing a dynamic URL to static one helps it to get easily indexed by Google. 2. Using CGI/Perl Scripts - Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by web crawlers. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address. In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=586" is assigned a variable, say "X". The dynamic URL [http://www.xyz.com/abcproduct.asp?id=586] will change to- [http://www.xyz.com/productname/A ] through CGI/Perl scripts that can be easily indexed by the search engines. 3. Managing Web Servers- Apache Server - Apache has a rewrite module that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation. ColdFusion - It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL. 4. Static Page linked dynamic Pages - Creating a Static Page that linked to an array of dynamic Pages becomes very effective especially in case you are the owner of a small online store. Initially just create a static page linking to all your dynamic pages. And optimize this static page for search engine rankings. Make sure to include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page to various major search engines including all the dynamic pages as per the guidelines for search engine submission. In this way if you are going to optimize a dynamic website then all above tips can help you to successfully optimize your website and your site will get indexed by major search engines without facing any problem and you have a great chance to take your site among top ranks on major search engines.