Many times I find sites thought keyword search I do on my own resulting on sites I am looking for on top of the first page on google that have no page rank. How can this bee with page rank being so important? My site at least has a pr of 2 and is nowere on my keywords. Please tell me wha the deal is.
Page rank isn't the only consideration in organic ranking. From what I read on Cutts it means little or nothing. But, I feel your pain. I have a PR 4 and am at position 134 for one of my keywords. The number one and number 2 positions have PR 3 and 0. Very frustrating but work on your links by submitting articles and press releases. Submit to the big directories. Have good content. All this and more will increase our rankings. It just takes time.
I've found, on the other side of the fence, that I have some very low PR sites that are ranking better than much higher sites but that is simply because I have SEO'd them much better. PR doesn't really seem to be a big factor in search results. Keep to the basics.