I have been an adsense user for two years now but never found out how are earnings on impressions calculated, as everyone knows not only valid clicks are paid impressions are too. I get around 100.000 + daily impressions but just don`t get it how much I earn just for the impressions generated, not the valid clicks. Someone can suggest anything ?
Look in your adsense advanced reports in your control panel. At the lower left is a Show Data By drop-down menu. In that, select Individual Ad, and then check the box that says Show data by targeting type - contextual or placement. Then, when you click the Display Report button you will get a list of earnings from contextual ads and a separate list of earnings from placement ads (impressions earnings) Hope this helps.
I am not sure if I formulated the question correctly. The question was how can I track how much I am earning for the impressions alone? Not for the clicks. How much am I paid for the impressions, assuming lets say i have 100,000 and no clicks.