How Can One Make Adwords Work?

Discussion in 'Google AdWords' started by kevs, Apr 6, 2010.

  1. #1
    I know this a general question, but I tried Adwords a long time ago and bailed.
    I get pretty great organic results over many years, and from this maybe 3-5 sign ups a month.
    Yet my logs say that thousands see my site from Google.
    So that mean if I was having to pay for those clicks I would be broke.

    Google sent me a free $100 coupon to try again.
    So I'm trying again.
    You need to spend at least $20 day on click that are $2.00+ each -- just to see what's going on.
    It burns up quickly, and again, most people are just lookie loos.

    Yet I know a few compeitors who do only Adwords and it works.
    I guess they just jump in knowing its going to be 1k a month and give it a few month to work?
     
    kevs, Apr 6, 2010 IP
  2. gygan

    gygan Peon

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    #2
    Hey,

    3-5 signups a month? And you're happy with that?

    I think Adwords is going to help you here.

    Sign up and create a campaign with few ad groups and a bunch of keywords. Make sure you turn on content targeting. Set your daily spend limit to $10 ( you can raise it after few days, but don't spend it all in one day).

    Start with 100 keywords. Think of 2-3 word phases rather than single words. Create at least two ads per Ad Group.

    You should NOT be bidding/paying anywhere near $2. Set your search bids to $0.10 and content to like $0.07.

    That will get you traffic to your website.

    Also, setup Analytics if you haven't already.
     
    gygan, Apr 7, 2010 IP
    Lastbutnotleast likes this.
  3. kevs

    kevs Active Member

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    #3
    G. thanks, the main keywords for my profesions come in at $2 to $3.00
    If you don't pay that, then you are not eligigle for hardly anything.
    What is content targeting?
     
    kevs, Apr 7, 2010 IP
  4. gygan

    gygan Peon

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    #4
    Google may say that or recommend that, but that doesn't mean you have to bid that. Bid very low to start and give it a few days before you raise the bid.

    In your campaign settings there is a section Networks and Devices. You can find Content Targetting in there under networks.

    Content targetting is when Google ads show up on other websites. Websites signup for Adsense account and Google automatically displays ads on their website. The same ads that show up when you search on Google.
     
    gygan, Apr 7, 2010 IP
  5. kevs

    kevs Active Member

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    #5
    G, but if I even put $1.00 most of my list -- I have a 100-- will say not eligle for first page.
    Also should I not make a new campaign for content targeting to I can analyze that seperately?
     
    kevs, Apr 7, 2010 IP
  6. bluehope

    bluehope Peon

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    #6
    You are all experts! I have already started Google Adword for six months. It spend hundreds of dollars per day, revenues are only a few dollars. I had to give up, and started to adjust
     
    bluehope, Apr 7, 2010 IP
  7. firest4rter

    firest4rter Peon

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    #7
    Hey i'd checkout ppchero.com they have some great advice on that site :)
     
    firest4rter, Apr 8, 2010 IP
  8. gygan

    gygan Peon

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    #8
    You don't need to be on the first page to get clicks. Google just gives you that warning because they want you to spend more.

    Being first result on second page can deliver good results.
     
    gygan, Apr 8, 2010 IP
  9. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #9
    If you are getting only a few signups per 1000, I'd first look at improving that. First, who is coming to your site, what keywords have they used? Maybe not those you want. If it is the keywords you want, then your page is not doing a good job at converting them. Or maybe it's just something they don't want or need.

    As mentioned by gygan, the price estimate is just that, an estimate. Based on typical QS and for the top positions. You may want lower positions, although the top is where you want to be. If you get a great QS, you may pay much less than that. Also, supply and demand dictates the cost of keywords. If you are in a competitive market, keywords tend to go up in price.

    You can of course bid much lower but don't expect much traffic. Only about 10-20% of people go to the second page.

    > Also should I not make a new campaign for content targeting to I can analyze that seperately?

    Correct.

    I think you need to learn a bit more before starting a campaign. Or get expert help. But I'd find out first why your conversion rate is so low.
     
    Lucid Web Marketing, Apr 8, 2010 IP
  10. kevs

    kevs Active Member

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    #10
    G others
    ok, today was end of first day I created a lot of keywords at lower price, 50¢ & and joined the content network.
    at end of day it said I had 300 impressions from Search and 2000 from content and no clicks!
    On top of that, the few keywords that said I had good position 1-4, I did a search I am not coming up for any of them. Yet my daily is not fulfilled? what's up with that?
     
    kevs, Apr 8, 2010 IP
  11. Lastbutnotleast

    Lastbutnotleast Peon

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    #11
    Thanks for the input
     
    Lastbutnotleast, Apr 8, 2010 IP
  12. khongwir

    khongwir Peon

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    #12
    You are right. The costs ads up very fast. You just wake up and boom all your credits have been vanished (used up)
     
    khongwir, Apr 9, 2010 IP
  13. 4dinnovationssa

    4dinnovationssa Greenhorn

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    #13
    Hmmm if the logs say thousands are visiting your site but you're only getting 3-5 signups then your first order of business should be to improve your opt-in mechanism
     
    4dinnovationssa, Apr 9, 2010 IP
  14. kevs

    kevs Active Member

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    #14
    khongwir
    Did you have this experience.
    It does seem one would have to blow $1200 month just to see if you can succeed or fail
     
    kevs, Apr 9, 2010 IP
  15. tradermike888@hotmail.com

    tradermike888@hotmail.com Peon

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    #15
    I totally agree with you. I will try your method.
     
  16. Riversway

    Riversway Peon

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    #16
    If you are getting lots of visitors and no sign ups perhaps your advert is too general? Sounds like people are getting to your site by mistake and wasteing your budget.
     
    Riversway, Apr 10, 2010 IP
  17. Riversway

    Riversway Peon

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    #17
    Often Adwords will spread your appearances out so as not to use your budget all at once. The more budget you have the higher percentage of times you will appear.
     
    Riversway, Apr 10, 2010 IP
  18. Riversway

    Riversway Peon

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    #18
    Could you post up your site link and a few keyword examples you use for Adwords and we might be able to give you a little guidence.
     
    Riversway, Apr 10, 2010 IP
  19. kevs

    kevs Active Member

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    #19
    R,
    thanks, if the budget is not used up and the keyword is still eligle, should I not then come up with I punch in the keyword?
    If you PM me, I'll send my site and some screenshots of keywords.
     
    kevs, Apr 10, 2010 IP
  20. SchoolEquippers

    SchoolEquippers Peon

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    #20
    I've been using Adwords for about 6 months now. Interesting find for new Adwords users. I have 2 campaigns, both of which were set on automatic cpc and my ctr was lousy. I was like a kid in a candy store with all of the "Opportunities" they send you.... big mistake!! One thing i found was, while many of those keywords may be somewhat important in search engines, they may not be relevant to your ads. So i changed my methods and started using the manual keyword bidding option. I started focusing on the keywords that were relevant and were getting the most impressions. Within a couple hours my ctr greatly improved. My recommendation would be to use your budget on the most relevant keywords and not every keyword under the sun that is recommended. This is just a note for new Adwords users.
     
    SchoolEquippers, Apr 13, 2010 IP