HOW CAN MAKE FLYERS WORK FOR PEOPLE ON THE STREET?

I wondered, how can we make people picked our flyers or walked directly to pick the flyers instead of throw it away or whatever. Hope, you could me us more ideas

 

I threw away every flyer someone gave me at a mall or on a street. They may, of course, work but I can safely assume that the ROI is almost always dismal.

 

First off, unless to stick a gun to someone's head, you cannot make them do anything. So, quit trying.

Second, unless your flyers address a COMPELLING issue for people, no one will pick them up or keep them. Compelling issues DO NOT exist for everyone on the street except during war time when EVERYONE has the SAME issues.

Basically, if you are spending money on flyers and NOT targeting a NARROW specific demographic, you are throwing money down the rat hole.

 

every item/service will sell itself. If the person is interested in what the flier consist then a simple organized presented flier will do. Less is more

 

Flyers are good, but only up to a certain point. It's mostly a hit-or-miss thing, and most of the time it would be a miss. Interested people will not need a flyer to go, since the interest is there. Uninterested people will simply throw it away. Making a flyer catchy might attract more people, but then it could also be expensive.

 

What's good with handing out flyers is that it increases the brand awareness. Many people might look down at the flyer quickly and then throw it away, but still they have seen your brand and will now that your business exists. To maximize the brand awareness thing, you should wear a vest with your company's name while handing out the flyers.

 

What I do is give out a FREE lead magnet that they can claim. Or give them a 70% off coupon.

 

As @sarahk mentions in the above post, it's important that you reach your target audience. Like the t-shirt example. The t-shirts were handed out outside a tech conference, where people were already open to new information. The t-shirts most likely promoted a tech product or service. I doubt that there would be any success if the t-shirts were handed out in the town square. So it's very important that you reach your target audience when you do a campaign. Regardless if it's handing out t-shirts or flyers.

 

Search for bench on parks in bus station etc or you can give them directly to people

 

Have you got any advice on how to make the flyers appealing to people? Right now you are saying that handing out flyers sound good. But the question is how to make them appealing.

 

I think it depends on what kind of product you're promoting. If it meets the needs of a lot of people, then you could go for it. If it's only a niche product you're wasting your advertising money. Everybody needs to buy some shampoo to wash his hair, but not everybodey needs the latest tech gadget. You need to be selective in order to promote your business the right way.

 

The thing is, if all you're doing is giving a flying anyone who will accept one, you're not going to find much success. If you must hand out flyers, go where your target customers are, and give flyers to only those people. Your target customers are the ONLY people who will purchase your services -- spending your marketing dollars on them, and them alone.

The guy on the park bench doesn't need a flyer asking him to buy a new computer. The girl at the salon doesn't need a flyer trying to convince her to buy a hamburger. You get the idea. Market to your customers. Target the people who actually need what you have to offer.
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