In incomming link building people advise to vary the anchor text, and vary the url (4-5 anchor texts and 4-5 urls) instead of using just 1 of each. Variety is good. But if you have one blog, with 1 url eg..www.My-blog.blogspot.com How can i make the links point to 4-5 different urls on this blog, if the blog is just 1 url - www.My-blog.blogspot.com ? The only think i can suggest is I can use 4-5 different Posts of the blog, which will make 4-5 different urls. www.My-blog.blogspot.com/post1 www.My-blog.blogspot.com/post2 www.My-blog.blogspot.com/post3 www.My-blog.blogspot.com/post4 or should i just use 1 url -www.My-blog.blogspot.com? what are the disadvantages of using just ONE url, compared to 4-5 when building incoming links, from SEO ranking point of view...? ? Please answer + advise...
I dont think you need to vary the URL but it is always good if you get the links to inner pages of your site too. This will help to get better ranking for your inner pages too.
You have to make it look natural to the search engines but it's not necessary to vary the url if you vary the anchor text links everything should be fine.
about 75% of your links should be to your main URL, with varying anchor text.... where possible, use internal post pages for about 25% of your link building....