Hi all, I have a site and going to start PPC for that. But I am still confused, how can I make use of dynamic keyword insertion, what is that and would it be beneficial for my site. Can you members please help me out for this thing. I am w8ing your reviews to do much better for my campaign.
Dynamic keyword insertion requires really "narrow" keyword grouping. Your every keyword should suite your ad with not loosing sense of ad. Hope it'll help.
Ok so you can place this in the text add within the title, 2 description lines and the destination url. {keyword:default text} This will be replaced with the keyword that was used to trigger the ad. In the above example if the keyword is too long for the ad field the default "text" would be displayed instead. I use this with exact matches to ensure the character limits are not broken and can ensure your ad has high relevance to the searcher.
Actually I want to shuffle the keywords dynamically in my Ad. Suppose I have a site selling chocolates, than I want to rotate this chocolate keyword with various flavor of it. Want to know this exactly.
Actually I want to create just one and want to dynamically change my keywords in the Ad or dynamic keyword insertion in my ad. So need help.
From what source are you going to get the keywords ? If its the keywords from the ad group then the above should work....
Tip: If you make word "keyword" in dynamic insertion in ALL CAPS, then the Title in your Ad will be shown in CAPS AS WELL. This definatly attract more attantion. So do it like this: {KEYWORD:default text}
Seto, I don't believe that's correct. Here's what I know for sure: {keyword:default} shows all in lower case {Keyword:default} shows first letter of first word only in upper case {KeyWord:default} shows first letter of all words in upper case Logically, {KEYWORD:default} would show all letters of all words in upper case. However, that goes against the rules so it should not work. Not that I've tried mind you but I'm sure they have checks for this.
Ya I would apply this for my campaign, Let me know wehn I put the default text as of 20 different words in it, It will take then automatically. Suppose I have a site of cameras sale and I put like as {Camerasefault text), then I would go for the various models of cameras as "Cameras Nikon 258k Model". So I want to know this exactly.
Use the {keyword:default} option as suggested. BTW, you should take care, because you can waste a lot of funds in this game. If you see the companies using it, they are big and are having a lot of funds. Now a days, warez websites and ask.com is using it on majority. Thanks
xprtwalk, I'm not sure what you are asking exactly. Maybe you are just confused. The DKI function inserts the keyword that triggered your ad into your ad. If you bid on "nikon 258k camera", and someone does a search that triggers on that keyword, {KeyWord:my default text} would insert: Nikon 258k Camera into your ad. Not the actual search which could be much more than that.
Actually every business rolls on risk and it's well said that another name of business risk. So if you want to make money, you have to avail some risk. But a proper strategy, a well planned way of presentation, proper optimization, market research, competitor analysis etc. works for you a milestone in your campaign.
Actually I want to focus on a main keyword suppose "Camera" and further I want to change or variation in my various models of camera, So that I can make a PPC campaign for all my including models. So I want to clarify this one.
Better to stay away from that ,your quality score will not beneficiate from it and your ads will look weird.
So what should I do, just help me out to make my PPC campaign successful and how can I escape my ad from this weired thing as you are suggesting.
I don't know what "weird" thing Razor is talking about. Sure, you want to be careful how you use DKI but if you organize things properly, you'll be fine. DKI can help with QS as the keywords will be highlighted making them more attractive and thus more people click on your ads. You still need a hook in your ad. Just having highlighted keywords in your ad is not enough. I also am not sure about your issue xprtwalk. Trying to read between the lines, my guess is that you have all your keywords and ads in one group. You are mixing all your different camera models together and you should not do that. That's what groups are for. So, let's say you have 3 Nikon models and 3 Fuji models. You should have a group for each. In other words, you should have a total of 6 groups. In each of these groups, you would have keywords for just that model only. Your ads will also be specific to that model only. If you want to use the DKI, you know they are still related. You would not have a keyword such as "fuji brand x camera" in the group for the Nikon Brand Y. Does that make sense? Is it clearer in you mind?
I would stick to writting 2 ads (for split testing purposes) per ad group, and really target the specific wants of that group of people you're targeting. Let's say you have an ad group called Dating Site USA, and you have kws like Dating site, dating site us, us dating site. I would write something like Looking for a Dating Site? or Dating Site for Americans in the title. and use the base kw on the description also. But those are good ads both at a CTR level and at a quality score level. TheRazor