1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.
  2. Better Analytics for WordPress Get It Free

How can I tell the conversion date?

Discussion in 'Google AdWords' started by local-realtor, Jun 28, 2007.

  1. #1
    Adwords posts the date that the click happened but it doesn't tell me when the conversion occurred.

    Does anyone know of a way to get this info?
     
    local-realtor, Jun 28, 2007 IP
  2. Huligan

    Huligan Peon

    Messages:
    329
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Huligan, Jun 28, 2007 IP
  3. local-realtor

    local-realtor Guest

    Messages:
    140
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Hmmm - You think they'd be able to give you the conv date as well.

    What are the common methods that you use to get this?
     
    local-realtor, Jun 28, 2007 IP
  4. Huligan

    Huligan Peon

    Messages:
    329
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Well, if you are selling widgets on your website then you want to record the date/time when each order is completed. If visitors are signing up for a newsletter then record the date/time when they have subscribed. Include this information with each order/subscribe record in your database.
     
    Huligan, Jun 28, 2007 IP
  5. local-realtor

    local-realtor Guest

    Messages:
    140
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Thanks for your help so far

    I have reports on when sales take place (date/time) but can't tie them to the PPC campaign since the date in the adwords report is only the click. They may be completing the sale in a different user session / date (high value items).

    We have many sales from a variety of sources so it's tricky to connect the dots.
     
    local-realtor, Jun 28, 2007 IP
  6. Huligan

    Huligan Peon

    Messages:
    329
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Tag the inbound visitors as they come in. Mark their cookie or session variable depending on how they arrive at your website and then save that with your conversion.
     
    Huligan, Jun 28, 2007 IP
  7. mathewj

    mathewj Peon

    Messages:
    2
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    i am really intrigued by this concept of a 'research sale' - where people come in initially through PPC, like what they see, leave, do some more research at competing sites, etc. - then return later and buy through another unattributed channel. this adwords conversion tracking tool doesn't seem like it describes this customer pattern very well.
     
    mathewj, Mar 18, 2009 IP