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How can I make my directory more profitable?

Discussion in 'Directories' started by slapmatt, Dec 18, 2006.

  1. #1
    I currently run what I consider to be a reasonably popular free online directory.

    It has over 2600 entries and over 100 new submissions a week. It has "tastefully" placed AdSense, but the clickthru rate is frankly appauling.

    What can I do to increase the number of clicks and make my site more profitable?

    Is AdSense the best solution, or do I just have to face up to the fact that directories are not the best for CTR?
    SEMrush
     
    slapmatt, Dec 18, 2006 IP
    SEMrush
  2. Richie_Ni

    Richie_Ni Illustrious Member

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    #2
    Directories are webmaster-related sites,and most of the webmasters are Adsense-Blind,hence you can't get many clicks!
    Adsense is not a good choice,as your site has a PR3,you can sell links.
     
    Richie_Ni, Dec 18, 2006 IP
  3. Freewebspace

    Freewebspace Notable Member

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    #3
    I think you should make your directory paid directory

    for links for $1 or $3


    and also you can sell about 20 -30 links there for $3

    and make a good $60 for a month

    and in addition to this you should sell sitewide links and you could be more profitable

    and also

    you have only one banner for adsense and you could place two out there

    and if you wish see my directories

    www.indianwebdirectory.info
    www.action-3.com

    which uses the same script as yours and how I placed Google ads

    and also I have sold some footer and header links in both directories

    under the caption"Your link in 312 pages"

    as a link placed in a index.php will appear in all the pages

    so it will also add more value to the webmasters back links

    since your s site is a PR3 site you could sell links at a rate of $10 per year

    and can make a good $500
     
    Freewebspace, Dec 18, 2006 IP
  4. shutzu

    shutzu Active Member

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    #4
    don't disinform richie :) My directory, links-collector.com has a daily CTR of about 6% on content and 70% on search.. and this is not really bad at 1000 visitors/day even if it's only PR3 and 9 months old. Most visitors come from google.
     
    shutzu, Dec 18, 2006 IP
  5. britishguy

    britishguy Prominent Member

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    #5
    Follow the advice from Richie remove the Adsense make your directory all paid then 'work your butt off' promoting and marketing the directory

    It ain't easy but it is do-able

    When the going gets tough the tough get going

    And make no mistake about it the Directory Market is Tough:)
     
    britishguy, Dec 18, 2006 IP
  6. sabian1982

    sabian1982 Notable Member

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    #6
    Adsense in my view is a bit of a waste of time for directories - there are much better ways of generating revenue from a directory.

    Firstly id suggest getting your site a bit of a unique look and get a nicely designed template done. Make your site stand out from the crowd and your half way there - at the moment your directory looks like a load of others which currently run the directory script your using - rather bland and boring tbh.

    To actually get the money the best idea would be to get monthly sitewide advertisers or small one time regular link submissions - this however will be difficult and restricting firstly due to the page rank your site pages currently have and the restrictions of the directory script you are using.

    I actually used to use the exact same script when i was starting out and i realise how restrictive the script is... thats why i eventually made the move and changed to phpLD which provides a wealth of possibilities!!!

    Best of luck.
     
    sabian1982, Dec 18, 2006 IP
  7. Seiya

    Seiya Peon

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    #7
    If your directory is a strong one, making it paid is not a bad idea... see how that does...
     
    Seiya, Dec 18, 2006 IP
  8. slapmatt

    slapmatt Well-Known Member

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    #8
    Excellent - thanks for your feeback guys.
    Where did you go about advertising? Did you approach people directly, if so, by what method?
     
    slapmatt, Dec 18, 2006 IP
  9. sabian1982

    sabian1982 Notable Member

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    #9
    sabian1982, Dec 18, 2006 IP
  10. Richie_Ni

    Richie_Ni Illustrious Member

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    #10
    .
    What do you mean by?
    Selling homepage/sitewide links ?
    So there will be 50 outgoing links? :eek:
     
    Richie_Ni, Dec 18, 2006 IP
  11. Freewebspace

    Freewebspace Notable Member

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    #11
    I am not telling about regular links and I was telling about sitewide links



    not certainly 50 but in and around 30 and he can have separate rates for header and footer links

    and also most of the link spots can be sold to directories so it would not also decrease the page rank
     
    Freewebspace, Dec 18, 2006 IP
  12. naif

    naif Well-Known Member

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    #12
    Hmm. I am not a big fan of this script and I dont like the template either. I guess its the default template? I have come across a few sites using a different template for FPDS. You might want to check out if there are any free templates available for it.

    Anyways, to get to the point. I dont know what the experts have to say but I do get few clicks on a daily basis. I have a CTR of 1% for my directory. And I find few ads placed by adsense to be useful. Richie said webmasters are adsense blind and they wouldnt click on those ads. But what if the ad is appealing to them? Wouldnt they want to check the site out? Specially if its somehow related to what they are doing. Anyways, the placement of your ads counts alot. Make sure you make them blend in with the template and chose its placement wisely.

    My 0.00 cents :p
     
    naif, Dec 18, 2006 IP
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  13. onlinedude

    onlinedude Peon

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    #13
    I think you'd make more money if you got a custom skin for your directory.
     
    onlinedude, Dec 18, 2006 IP
  14. SiteExpress

    SiteExpress Well-Known Member

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    #14
    IMO, most directories will never be anything but a directory that I would pay only a couple of dollars to submit to. If all you are able to charge, and still get submissions, is a couple of dollars, it is not worth the time and effort.

    However, if you work really hard and offer more than "Just a directory", you can do quite well.

    My directory offers a variety of things and is now a year old. By adding all of the extras that I do, I have increased traffic to good numbers and do absolutely zero advertising. I do not advertise to webmasters, and most of my 15,000 uniques per month come from google and other search engines. This results in lots of natural backlinks, great traffic for the sites listed within it, and the ability to charge a decent fee for listings.

    My point that I am trying to make is that if you ever want to make a nice income from your directory, you need to stand out. Do something different and unique, and make your directory a place that not only webmasters see as a good place to list, but natural visitors will see it as a place to find what they want and find something else to do, besides click on a link and leave.


    ---Jamey
     
    SiteExpress, Dec 18, 2006 IP
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  15. slapmatt

    slapmatt Well-Known Member

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    #15
    Thanks for all your feedback. I have updated my site to phpLD and maintained by existing db of nearly 3000 links. I've got a new skin, which is OK, but I'm still on the look out and the AdSense is gone, soon to be replaced with an attractive array of sponsorship and link purchase opportunities!

    Role on 2007!
     
    slapmatt, Dec 30, 2006 IP
  16. plotu

    plotu Peon

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    #16
    Having a a niche directory seems like a good idea, all paid or reciprocal. Curious what the potential in earnings on a directory such as yours are?

    Many thanks!
     
    plotu, Dec 30, 2006 IP