Hello People. In my previous company i started doing PPC but not in detail, I only did keyword research,ads setup and making payment. Rest was managed by my boss but when i left that company around 6 month ago now here i have been asked to do it on fully basis. I am doing good but i have few question which want to clear that will help me increasing my PPC managment. I asked so many people but they don't have time to teach me then i have decided to educate myself online. My second question is:- How can i improve the ads position in Google Adwords.? I want to clear one thing before asking this question that which position is good in PPC and how Google define ads positions. I read somewhere that when the quality scores would be good then Position would be good. Is it right?.
Raising your bid for a keyword is obviously the main thing, but google also used an ads click rate to determine rank. It's brilliant really. Instead of just putting the highest bidder on top, they put the most likely to be clicked ad. A high bid is worth nothing if no one clicks on it.
What should you do is search for some terms that have a low bid (but also call for action) then you'll end up higher and pay less
More details of what you're asking in Adwords FAQ. But the short version is that Google (not just them by the way, pretty much all PPC services) uses your click rate as a measure of quality. That's compared to others using the same keyword and that's how Quality Score is figured out. Then, your bid is multiplied by your QS to determine your ad's ranking. So you either increase bid or increase quality to get a higher position. The knee-jerk reaction is to increase bids, I guess because that's easy to do. But increasing quality has the same effect and should be what you should do first. With the same bid and better quality, your position improves. You might even pay less. As freeness said, it's a simple yet brilliant system. The search engines want the best quality ads near the top, not just the ones paying the most. With better quality, people come to trust the search engine so they continue using it. The search engines make more money so they're happy, the users are happy and the advertisers are happy. A win-win-win situation.