How can I improve my quality score?

Discussion in 'Google AdWords' started by Lorelei, Mar 12, 2010.

  1. #1
    I have created a landing page for CPC campaign, and the quality score is only 7.

    what you see above the fold when you enter is a big image that invites you to click, below is a huge (2000+ words) article that uses the keywords I am bidding on repeatedly, bold, highlighted, hyperlinked, etc. The articles were taken from free articles website though.

    any idea HOW can i improve my quality score please? actually, is it real to get 9-10, because i run tons of campaigns and seems like 7 is the highest i manage to get.

    Thanks in advance!
     
    Lorelei, Mar 12, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    Actually, a QS of 7 is not that bad. You want a 10 of course but at least it's not under seven.

    QS's biggest component is CTR, click-through rate. Create better ads that get higher CTRs and the QS will go up. There's more details in my free Adwords FAQ which you can freely download.
     
    Lucid Web Marketing, Mar 12, 2010 IP
  3. ppcIcon

    ppcIcon Peon

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    ppcIcon, Mar 12, 2010 IP