I've got your standard issue CPA offer for a free Store Gift Card with a first page email submit. I've made a landing page that I think is pretty good, and I'm getting a decent click through rate with my Adwords campaign, but I'm not converting many email address entries. What's the best thing to tweak to get more email submits on the offer page?
Can you share the URL to the landing page? Getting conversions isn't easy. In the direct mail (actual paper snail mail), 0.5 to 1.5% is normal. In the interactive business, it can be even less (and sometimes quite a bit more) depending on your offer, your audience--and ensuring they're qualified for your offer, and what the user has to do to enter (ie, is it a 3-page form or simply name & email).