In my site i have added a separate blog section in order to get some seo support for my website in terms of rankings. But i am not really know that how i can take the benefit of my blog in improving my rankings. Suggestion is highly appreciable...
One of the biggest benefits, blogs link freely to each other – much more than web sites do. Blogs are also a significant source of many posts to social news and social media web sites. Text, audio and video are all easily supported for syndication by blogs. The more media available, the more likely it will attract incoming links. Additionally, there are many widgets and plugins that make it easy to share blog content, thus encouraging links and traffic.
MAke your content posted in your blog every week of in 3 days and then try checking whether you are linking and giving backlink to you main site!!! this may help you!!!