I have done a website for a children's nursery that is 3 miles outside Town A. The website is no 3-5 in the Google SERPS for "nursery Town A" but is way down page 2 of Googlemaps for the same search. Why is this? Last week I added photos and a keyword rich description (although the description is still not showing). Is there any way I could get this nursery onto the Top 7 of Googlemaps? Also, GoogleMaps does not have a "nursery" catergory - I have read that the first category you give should be a valid Google category but that you can give your own category for the remaining 4 categories. Is this true? I think I ended up selecting Playgroup (which is what some other nurseries have done) for the first category and then putting different nursery categories in after that.