I have a campaign where not all are poor but some are. They want 40 cents a click. The ad, landing page etc are extremely relevant. How can I fix it without a domain change ? I think the biggest flaw is in the account history... Please help!
If you HAD a poor quality score, but have since changed your keywords and/or landing page, try tweaking the ad slightly, which will trigger a quality re-score. It's virtually impossible to get a poor quality score from a landing page which uses the keywords have have targeted in your ad group. Usually the poor score comes from having too many different keywords which are NOT on your landing page. Best advice, more ad groups, tighter groups of keywords, custom landing pages including those keywords...
The most important factor in determining the quality score is CTR. The relevancy of the landing page also plays an important role, of course, but since you say it is highly targeted, improve your CTR and this should improve your QS. Either bid higher or experiment with your ad variations (or do both)
try to add more contents related to keywords you are promoting . this will help you to increase the quality score of the domain. in this way you can get good rates from google . then slowly you can reduce the cpc price. hope this helps you . thanks keyur parmar