How Can I fix a poor quality score?

Discussion in 'Google AdWords' started by mbomb, Apr 12, 2009.

  1. #1
    I have a campaign where not all are poor but some are. They want 40 cents a click. The ad, landing page etc are extremely relevant. How can I fix it without a domain change ?

    I think the biggest flaw is in the account history...

    Please help!
     
    mbomb, Apr 12, 2009 IP
  2. hamish

    hamish Peon

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    #2
    If you HAD a poor quality score, but have since changed your keywords and/or landing page, try tweaking the ad slightly, which will trigger a quality re-score.

    It's virtually impossible to get a poor quality score from a landing page which uses the keywords have have targeted in your ad group. Usually the poor score comes from having too many different keywords which are NOT on your landing page.

    Best advice, more ad groups, tighter groups of keywords, custom landing pages including those keywords...
     
    hamish, Apr 12, 2009 IP
  3. ababneh84

    ababneh84 Member

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    #3
    i have same problem too
     
    ababneh84, Apr 12, 2009 IP
  4. alltheweb1985

    alltheweb1985 Peon

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    #4
    The most important factor in determining the quality score is CTR. The relevancy of the landing page also plays an important role, of course, but since you say it is highly targeted, improve your CTR and this should improve your QS.
    Either bid higher or experiment with your ad variations (or do both)
     
    alltheweb1985, Apr 13, 2009 IP
  5. JHardy_WV

    JHardy_WV Peon

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    #5
    check out my previous posts on quality score
     
    JHardy_WV, May 8, 2009 IP
  6. ebizpromo

    ebizpromo Banned

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    #6
    try to add more contents related to keywords you are promoting . this will help you to increase the quality score of the domain. in this way you can get good rates from google . then slowly you can reduce the cpc price.

    hope this helps you .

    thanks
    keyur parmar
     
    ebizpromo, May 10, 2009 IP