Google Analytics is quite nice, I'm getting into it now. As far as traffic source terms go, who does "direct traffic" refer to? How are these people getting to my site?
Google Analytics is great, but without the proper keyword research you may be targeting the low/no traffic keywords. It's best to be sure. Use the URLs below to do some free keyword research. https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/select/TrafficEstimatorSandbox Have a great day!