It's called Knowledge Graph Optimization, you can do it yourself when you have a popular service or you're a well known person (online figure or celebrity..) or you can ask a professional service to get it done for you, conditions for knowledge graph are very strict..
Google can do it automatically, and you can edit it later if you find something wrong or you want to add some info, some services offer you help to get it done for a fee, but they usually don't accept unless you meet the requirements, you should also have some informations about your company or whatever it is on some websites like Wikipedia, Wikidata or news sites / gouverments sites etc.. if it's a local service, you have to add it on local listings, Google Maps, Bing Places, Yahoo Local, Yellow Pages, Yelp, Google+ Local, Google MyBusiness, Better Business Bureau, FourSquare, Manta, if your company / business is featured in some news articles it will help too.. Try googling it for more info, or search for services who can easier get it done for you..
i know it's not the same but also when you have a business you can "claim" it and then you will have something similar to what you showed here with the details of you business. (and you don't have to be a popular website).
You can use Google Structured Data to transmit additional information about your business. See https://developers.google.com/structured-data/ for details and examples on how to use that feature.
Hello, I agree with Marie! The Knowledge Graph is just one aspect of the modern search engine landscape. There are many other segments of search engines such as advertising modules, maps listings, in-depth article listings, and more. So in that sense yes, optimizing a Knowledge Graph listing is just like SEO.
Google offer Graph Optimization services automatically for A Well know personality of company on the other side manual submissions having a strong restricted criteria to add, For this you should have active profile presence on Every famous Search Engine, Local Business places, News sites, Media publishes and should be discussed on famous forums and Blogs etc