Hi i have an eCommerce website which related to furniture. I doing SEO work but lots of bounce rate as like 65% what can i do now. what is the next SEO step this website.
Are visitors finding the products that they're looking for? Review the traffic reports for your site and seek out the keywords used to land on your site. Ensure they match what you're providing, as a 'bounce' will occur if users can't find what they're specifically searching for.
Make your page more attractive may be by adding more information of whatever they are looking for or if its product then adding more information about it or by reducing price or by offering some kind of discount would be good.
Invite only targeted traffic by focusing on core keywords that's really related to your business and then see your bounce rate will become a lot less from the current stats. Also keep care for your visitors by helping them in feeling easy when browing and seaching for their need in less than a minute.
Bounce rate increasing reason We cannot tell in one sentence it will depending upon your site or product quality, price, service etc...
Bounce rate can be caused by a large number of factors, some of these factors can include: 1 - Your design could be unappealing 2 - The content isn't what the customer was looking for 3 - The custom is price shopping What I would suggest is review your analytic software and try and determine where these customers are coming from, and what keywords they are finding you with, this will shed more light on the issue. Many e-commerce websites have a high volume of bounce, especially if you are selling into a saturated market. You will probably also find that the search visitors who are bouncing are coming in on more generic keywords than those who don't. If you are getting this high level of bounce from PPC ads begin using some negative keywords to focus the traffic.
You need to really break down your bounce rate. What's the bounce rate for your home page? Category pages? Individual product pages? Contact us page? Store locations (if you have any)?..... Also break it down based on your traffic sources. Depending on the nature of your business, i would break the bounce rate down based on the geographical location of the visitors too. Once you have the answers to the above then you can start addressing them - call to action, title tags, better images, more prominent delivery, easier checkout, a complete marketing overhaul, change your web host... and a whole heap of other things. Also, keep in mind that a high bounce rate is not always bad! The customer might have found your contact details, or confirmed the price, or given you a call!
A successful ecommerce site should have less bounce rate, you need to make your customers stay long time on your site. Make more attractive offers on page, colorful images on homepage. you can place more deals, so that you can reduce yoru bounce rate.
Since Amazon charges 12%, you should always be able to make more money than Amazon merchants, except of course where their volume is so high their COGS and overhead percentage are lower wiz