Hi, I'm relatively new to Adwords so please bear with me if this is obvious. I've read a few things recently that are making me question the following. I have 2 campaigns running for the same client. For argument's sake, one is about Blue widgets and the other Red widgets, so widgets is the common theme. The Blue widgets Campaign has a significantly higher CTR and has a lower CPC than the Red. But, my client says that they'd rather not spend money on the Blue campaign as the ROI is much less for what they're selling. So my question is, even though my client doesn't want to spend money promoting Blue widgets, is it beneficial to keep the campaign going, albeit with perhaps a lower daily budget, since its quality affects that of the whole account? All comments welcome. Thanks in advance.
1. Is the Blue Widget campaign profitable? 2. If NOT end it. 3. If it brings profit consider keeping it. You have to look at the numbers - lower ROI may still be a good chunk of extra change, at the end of the day.