Facebook fan pages have now been around for quiet sometime and while there are brand owners that are still unaware of how important Fan pages are, there are many brands that have learnt its importance and have joined Facebook just in time. According to recent studies, which Mark Stutzman has discussed in his blog post in detail, 86% of brands are appearing on Facebook Fan pages. Facebook Fan pages are used to convert your page visitors to potential customers, thus increasing sales by generating user-engaging content. This is from where comes the twist in your brand marketing success story. Yes, it is your user-engaging content. Brands have been using contests to engage their fans and entice them to visit again. They are introducing schemes that involve not only their fans but friends of their fans too – a subtle trick that affects the subconscious of the reader. Here are few of the examples of how brands are optimizing their fan page content. http://www.involvesocial.com/blog/?p=170